Episode 3

EP.03-The Psychology of Scale: Ben Fertig’s 30-Year Playbook

Anthony Geraci
CEO & Co-Founder
Stratus Financial

Session Spotlight

In this episode of 4200%, Anthony talks with Ben Fertig, CEO of Constructive Capital, who shares how he built and scaled multiple businesses in the private lending space over three decades.
From starting as a loan officer with no mortgage experience to leading a 200+ employee company funding up to a thousand loans a month, Ben breaks down the mindset shifts leaders must make to scale, the lessons from selling to private equity and Blackstone, and how adapting to crises shaped his approach.
He explains the difference between management and leadership, the value of constant iteration, and why focusing on people is the real key to growth and market share.